Are Malaysians ready for Rabbit Meat? An exploratory to assess readiness of Malaysians to accept rabbit meat as an alternative protein source

Nur Hafidzah Idris; Nur Syuhada Muhammad; Aemillyawaty Abas; Muhammad Nazri Kasmn2

doi:10.21834/e-bpj.v8iSI15.5099

Authors

Nur Hafidzah Idris Faculty of Business Management, UiTM Cawangan Melaka, Melaka, Malaysia
Nur Syuhada Muhammad Faculty of Business Management, UiTM Cawangan Melaka, Melaka, Malaysia
Aemillyawaty Abas Faculty of Business Management, UiTM Cawangan Melaka, Melaka, Malaysia
Muhammad Nazri Kasmn2 Ittihad Trading & Resources, Johor, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v8iSI15.5099

Keywords:

Food Security , Sustainable Food Systems, Nutritional Value, Rabbit Meat

Abstract

This study explores the readiness of Malaysians to accept rabbit meat as an alternative protein source. As meat prices rise, identifying alternative options like rabbit meat becomes crucial. Rabbit meat offers nutritional value and is easy to breed, making it a potential substitute. Through a quantitative survey, the study reveals that many Malaysians acknowledge rabbit meat's health benefits and consider it a viable food source. However, concerns related to empathy for animals and the association of rabbits with pets influence resistance to its consumption. With these challenges, future interventions and education campaigns can promote wider acceptance of rabbit meat as an alternative protein source in Malaysia.

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