Influence of AEM Model on the Sustainable Development of  Traditional Ethnic Handicraft

Xian Liang; Mohd Jamil Mat Isa; Mumtaz Mokhtar

doi:10.21834/e-bpj.v8i26.5183

Authors

Xian Liang Faculty of Art and Design, Universiti Teknologi MARA
Mohd Jamil Mat Isa College of Creative Arts (CCA), Universiti Teknologi MARA,40450, Shah Alam, Malaysia,
Mumtaz Mokhtar College of Creative Arts (CCA), Universiti Teknologi MARA,40450, Shah Alam, Malaysia,

DOI:

https://doi.org/10.21834/e-bpj.v8i26.5183

Keywords:

Influence, AEM model, Sustainable Development, Ethnic Handicraft

Abstract

This study, based on a transcontinental perspective, establishes an AEM model aimed at fostering the sustainable development of ethnic handicrafts. The objective of this model is to facilitate the development of ethnic handicrafts from three dimensions: artistic creation, education, and the market economy, while simultaneously promoting cross-regional integration of ethnic cultures. Throughout the research process, the researcher primarily employed field surveys, literature analysis, and studio research methods.

Author Biographies

Xian Liang, Faculty of Art and Design, Universiti Teknologi MARA

Faculty of Art and Design, Universiti Teknologi MARA,40450, Shah Alam, Malaysia,,

Mohd Jamil Mat Isa, College of Creative Arts (CCA), Universiti Teknologi MARA,40450, Shah Alam, Malaysia,

College of Creative Arts (CCA), Universiti Teknologi MARA,40450, Shah Alam, Malaysia,

Mumtaz Mokhtar, College of Creative Arts (CCA), Universiti Teknologi MARA,40450, Shah Alam, Malaysia,

College of Creative Arts (CCA), Universiti Teknologi MARA,40450, Shah Alam, Malaysia,

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