Styling Concept In Fashion Photography Process

Afendi Md Shas Md Khaled; Nadzri Mohd Sharif; Cheng Jifei

doi:10.21834/e-bpj.v8iSI16.5233

Authors

Afendi Md Shas Md Khaled Faculty of Communication, Visual Art and Computing, Universiti Selangor, Jalan Timur Tambahan, 45600, Bestari Jaya, Selangor Malaysia
Nadzri Mohd Sharif College of Creative Art, University Teknologi Mara, Cawangan Melaka Kampus Bandaraya Melaka, 110 Off Jalan Hang Tuah, 75350 Melaka, Malaysia
Cheng Jifei Faculty of Arts, Philosophy and Aesthetics, Université Paris 8 - 2 rue de la Liberté - 93526 Saint-Denis cedex, France

DOI:

https://doi.org/10.21834/e-bpj.v8iSI16.5233

Keywords:

Fashion Photography, Advertising, Stylist

Abstract

This study aims to investigate and analyse the production process of fashion photography. Fashion photography is a subset of commercial photography that conveys a product's identity and seeks to attract consumers for marketing and public information purposes. Photography techniques and graphic approaches corresponding to the session's theme and concept can significantly influence and captivate the audience. This study's findings will provide new insights and creative ideas for module development in fashion photography. Conclusion: The findings of this study have the potential to impact the direction of high-quality style and fashion photography, as well as the method by which photography professionals can improve their skills and work efficiency.

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