Influence of Digital Media Platform for Information Transmission of Lembaga Zakat Negeri Kedah (LZNK), Malaysia

Faryna Mohd Khalis; Kartini Kasim; Wan Noor Faaizah Wan Omar; Hafizah Zainal

doi:10.21834/e-bpj.v10iSI29.6913

Authors

Faryna Mohd Khalis Universiti Teknologi MARA, Kedah Branch, Malaysia
Kartini Kasim Universiti Teknologi MARA, Kedah Branch, Malaysia
Wan Noor Faaizah Wan Omar Universiti Teknologi MARA, Kedah Branch, Malaysia
Hafizah Zainal Lembaga Zakat Negeri Kedah, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI29.6913

Keywords:

online, multimedia, deliver message, infographic

Abstract

Digital media has emerged as a new platform for virtual communication and transactions, including the payment of zakat, a mandatory act for Muslims. Despite the automation of zakat since 1991, public awareness remains low due to insufficient communication and publicity. Additionally, management issues hinder financially disadvantaged individuals from receiving assistance. Hence, the study aimed to identify the most effective digital media platform for managing zakat in Kedah, using surveys targeted at academics from Universiti Teknologi MARA. The findings indicate that Lembaga Zakat Negeri Kedah’s official website is frequently visited, and infographics are the most effective tool for promoting Zakat.

References

Andrea, F. (2023). Social media charity campaigns and pro-social behavior. Evidence from the Ice Bucket Challenge. Journal of Economic Psychology. Science Direct Volume 96, June 2023, 102624

Andreas, M., Kaplan, & Michael H. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons (2010) 53, 59-68. 2009 Kelley School of Business, Indiana University. www.elsevier.com/locate/bushor

Andrew M.G, Michael L., Benjamin L., Jacob M. M., Brendan N,, Jason R,, & Neelanjan S. (2020). A digital media literacy intervention increases discernment between mainstream and false news in the United States and India. Proceedings of the National Academy of Sciences of the United States of America. 15536–15545 | PNAS | July 7, 2020 | vol. 117 | no. 27 www.pnas.org/cgi/doi/10.1073/pnas.1920498117.

Antanasios (2020). An Experimental Study on Social Media Advertising for Charity. International Journal of Economics and Business Administration Volume V11, Issues 4, 2019. Pp403-416.

Cuihua, S, Davis, Mona, K., Wenjing, P., Grace A B., Yining M., & James F.O.B., (2019). Fake images: The effects of source, intermediary, and digital media literacy on contextual assessment of image credibility online. Journals.sagepub.com 2019. Facebook Official Account. 2016.

Hastuti et al. (2024). Analysis of Social Media Opinion on the Representation of the 2024 Presidential Election on Twitter: A Social Network Analysis. Jurnal Studi Ilmu Pemerintahan JSIP. Volume 4. Number 1 2023

Ismail M.S.I, Fazial F, Kasim N. H, & Bakar, S.A (2023). Empowering Asnaf Through Effective Distribution Practices: Lembaga Zakat Negeri Kedah (LZNK). Environment – Behaviour Proceeding Journal KICSS2023, The 3rd Islamic Management Development Conference (IMDEC) UiTM, Kedah, Malaysia, 21-22 June 2023, E-BPJ 8(SI14), Sep 2023 (pp. 115-120)

Jay, P.,l et al. (2024) iDRAMA-Scored-2024: A Dataset of the Scored Social Media Platform from 2020 to 2023. Proceedings of the Eighteenth International AAAI Conference on Web and Social Media (ICWSM2024)

KaPeu: Political Awareness Strategies for Generation Z through Social Media in the 2024 Elections. Published by Muharrik Jurnal Dakwah dan Sosial, Institut Agama Islam Sunan Giri (INSURI) Ponorogo; Indonesia Accredited Sinta 3. Volume6 Number 2 (2023)July-December 2023 Page: 233-248 E-ISSN: 2655-3686 P-ISSN: 2655-3694 DOI: 10.37680/muharrik.v6i2.4097

Khalis, F.M. (2022). Understanding ethnic bleaching behaviours of the animation character designs and its determinants in Malaysia: a social cognitive theory perspective. Internation Journal Arts and Technology. Vol. 14, No 2, 2022. Inderscience Enterprise Ltd.

Jalil, M.S., & Muhammad P, N.F. (2023). Empowerment Of Zakat Collection and Distribution Management During the Covid-19 Pandemic in Kedah State Zakat Board (LZNK).International Journal of Zakat and Islamic Philanthropy

Mamelin, N. (2003). Advertising Literacy Understanding Communicative Nature of Advertising. HELDA, University of Helsinki.

Mamelin, N. (2016). What is Advertising Literacy? Exploring The Dimensions of Advertising Literacy. Journal of Visual Literacy. Volume 29, Issue 2. https://doi.org/10.1080/23796529.2010.11674677.

Onder, K. (2022). Charity Social Media Marketing and Its Influence on Charity Brand Image, Brand Trust, and Donation Intention Yusuf Bilgin1. Springer. International Journal of Voluntary and Nonprofit Organizations

Raja, A.R.A, et al. (2015). Assessing the Satisfaction Level of Zakat Recipients Towards Zakat Management. Elsevier. Procedia Economics and Finance 31 (2015) 140–151.

Saro, N., Bhari, A., Rani, A. M., & Yusof, M. F. M. (2023). Analysis of Digital Zakat Payment Implementation: A Comparison in Southeast Asia

Simone, M. et.al (2021). Digital Storytelling as an Opportunity for Non-Profit Organizations: Implementing Storytelling on Social Media for Charity Suginam. (2020). Akuntabilitas Pengelolaan Dana Zakat Berbasis Teknologi Informasi Pada Organisasi Pengelola Zakat (OPZ). ARBITRASE: Journal of Economics and Accounting, 1(1), 86–89

Yusoff, S.M. Othman, A., Mhd Khotib N.A. & Md Hussain (2020). Pelaksanaan Pengurusan Agihan Zakat diKedah. International Journal of Zakat and Islamic Philanthropy. Volume: 2 Issues: 2[September 2020] pp.50-57