Urban Air Delivery:  What Malaysians think about it?

Rohana Sham; Furat Abuznemah; Qi Yi Thong; Fatima Zahra Fakir

doi:10.21834/e-bpj.v10i33.7193

Authors

Rohana Sham Strategic Research Institute, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
Furat Abuznemah School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
Qi Yi Thong Strategic Research Institute, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
Fatima Zahra Fakir Department of Economics and Management, University of Padova, Italy

DOI:

https://doi.org/10.21834/e-bpj.v10i33.7193

Keywords:

Drone Delivery, Smart Logistics, Autonomous Delivery Systems, Consumer Behaviour

Abstract

Drone delivery services are being investigated for their potential adoption in Kuala Lumpur, Malaysia, amid the growing challenges of e-commerce expansion and traffic congestion. The aim is to explore urban residents' willingness to adopt this technology and to identify key factors that influence acceptance. Data were collected from 300 residents and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). Findings reveal that performance expectations, social influence, and convenience significantly impact adoption, while concerns about safety, privacy, and regulation continue to serve as barriers. The study highlights the need for improved infrastructure, clear regulations, and addressing consumer concerns to ensure the successful integration of drone delivery.

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