From User Needs to Cultural Innovation: Design and Evaluation  of Intangible Cultural Heritage Products Based on the UCD Method

Tingting Huang; Muhammad Fadhil Wong Abdullah; Abdul Aziz Zalay @ Zali

doi:10.21834/e-bpj.v10iSI36.7593

Authors

Tingting Huang Department Of Art And Design, Faculty Of Art, Sustainability And Creative Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Muhammad Fadhil Wong Abdullah Department Of Art And Design, Faculty Of Art, Sustainability And Creative Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Abdul Aziz Zalay @ Zali Department Of Art And Design, Faculty Of Art, Sustainability And Creative Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI36.7593

Keywords:

User-Centered Design (UCD), Cultural Gene, Design Evaluation, Products Innovation

Abstract

Amid globalization and growing cultural diversity, the preservation and innovative Design of intangible cultural heritage (ICH) have become key research areas. Based on cultural gene theory and the User-Centered Design (UCD) approach, this study investigates ICH product design and evaluation strategies. Using China's "Mianzhu New Year Pictures" as a case, it employs experimental design and focus group testing to develop a framework integrating user needs with cultural elements. Findings demonstrate that UCD, grounded in cultural gene theory, enhances user satisfaction, cultural identity, and cultural gene transmission, providing a balanced method for cultural preservation and user experience in ICH product design.

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