Assessing the Monetary Valuation of Ecosystem Services in Ulu Bendul Forest Park

Suziana Hassan; Khairiyah Md. Shahid; Marni Ghazali

doi:10.21834/e-bpj.v10iSI38.7642

Authors

Suziana Hassan Senior Lecturer, Faculty of Economics and Management, National University of Malaysia, 43600 UKM, Bangi Selangor, Malaysia
Khairiyah Md. Shahid Senior Lecturer, Faculty of Administrative Science and Policy Studies (FSPPP), Universiti Teknologi Mara Seremban, Malaysia
Marni Ghazali Senior Lecturer, Faculty of Administrative Science and Policy Studies (FSPPP), Universiti Teknologi Mara Seremban, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI38.7642

Keywords:

Eco- Forest, Ecosystem services, Valuation, Willingness to pay (WTP)

Abstract

Ulu Bendul Forest Park supports biodiversity, livelihoods, human well-being, and eco-tourism, making its conservation a key priority. Yet, without an economic valuation framework, its ecosystem services risk being undervalued. Using contingent valuation (CVM) and a 300-person willingness-to-pay (WTP) survey, this study applied Binary Logit and Binomial Probit models. Mean WTP was RM24.71 (probit) and RM22.25 (logit). Gender, occupation, income, and perceived ecosystem benefit significantly increased WTP. The logit model slightly overestimated WTP, showing good consistency. Findings guide policymakers in land use planning and resource allocation to safeguard the park’s ecosystem services for future generations and inform future conservation research.

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