Exploring the Ecotourism Experience and Ecotourism Destination Loyalty in Selangor: Reliability and Factor Analysis approach

Nur`Ain Amit; Kamisah Supian; Baharuddin Ishak; Sharifah Hilmi Syed Abdullah; Reeny Karlina Abdul Rauf

doi:10.21834/e-bpj.v10iSI26.6805

Authors

Nur`Ain Amit Department of Administrative and Human Resource Management, Faculty of Business and Accountancy, Universiti Selangor, Shah Alam, Selangor, Malaysia
Kamisah Supian Finance and Muamalat, Universiti Selangor, Faculty of Business and Accountancy, Department of Accounting, Shah Alam, Selangor, Malaysia
Baharuddin Ishak Department of Administrative and Human Resource Management, Faculty of Business and Accountancy, Universiti Selangor, Shah Alam, Selangor, Malaysia
Sharifah Hilmi Syed Abdullah Department of Business Management and Sport Industry, Faculty of Business and Accountancy, Universiti Selangor, Shah Alam, Selangor, Malaysia
Reeny Karlina Abdul Rauf Department of Administrative and Human Resource Management, Faculty of Business and Accountancy, Universiti Selangor, Shah Alam, Selangor, Malaysia,

DOI:

https://doi.org/10.21834/e-bpj.v10iSI26.6805

Keywords:

Sustainable Development, Ecological, Environmentally, Eco-friendly

Abstract

This study uses reliability and factor analysis to research the relationship between ecotourism experience and destination loyalty in Selangor, Malaysia. The factors influencing ecotourism and loyalty were identified through a literature review and analyzed using IBM SPSS Statistics. The results reveal a strong correlation between tourist satisfaction and loyalty, focusing on the importance of eco-friendly experiences in nurturing commitment towards sustainable tourism. This research provides valuable insights for researchers and tourism industry players who aim to promote ecotourism in environmentally sensitive areas, contributing to the growing interest in knowledge on sustainable tourism..

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