Environmental Awareness and Perceived Responsibility Regarding Generative AI

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DOI:

https://doi.org/10.21834/e-bpj.v11i37.7965

Abstract

In recent years, Generative AI (GenAI) has become an integral part of student life. The growing use of GenAI demands substantial resources, such as electricity and rare earth metals. This study aims to identify the primary use case for GenAI among undergraduate students at Kyungdong University Global, as well as their awareness of its environmental impact and perceived responsibility. We examined the interconnections between usage frequency, awareness, responsibility attitude, and readiness to reduce AI use. The analysis showed that the students who use GenAI frequently are more aware of its environmental impact but find it hard to stop using it.

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Published

2026-06-18

How to Cite

Rai, S., Bhandari, K., & Al-Absi, A. (2026). Environmental Awareness and Perceived Responsibility Regarding Generative AI. Environment-Behaviour Proceedings Journal, 11(37), 19–28. https://doi.org/10.21834/e-bpj.v11i37.7965