Communication Challenges in Fashion Portfolio Presentation: A Systematic Review of Malaysian Public Higher Education Institutions (HEIs): ENGLISH

Mohd Farhairuddin Anuar; Shaliza Mohd Shariff; Rohana Zur

doi:10.21834/e-bpj.v11i38.8098

Authors

Mohd Farhairuddin Anuar UNIVERSITI TEKNOLOGI MARA https://orcid.org/0009-0003-0387-087X
Shaliza Mohd Shariff Faculty of Art & Design, Universiti Teknologi MARA (UiTM), 40450 Shah Alam, Selangor, Malaysia
Rohana Zur Faculty of Art & Design, Universiti Teknologi MARA (UiTM), 40450 Shah Alam, Selangor, Malaysia https://orcid.org/0000-0001-9085-5149

DOI:

https://doi.org/10.21834/e-bpj.v11i38.8098

Keywords:

Fashion Communication, Portfolio Presentation, Communication Competence, Quality of Life

Abstract

Effective communication is crucial in fashion portfolio presentations, demanding that students integrate visual, verbal, and narrative competencies. This study systematically examines the communication challenges faced by fashion design students at public Higher Education Institutions (HEIs) in Malaysia. A systematic literature review guided by the PRISMA protocol was conducted on literature published between 2021 and 2026, followed by a thematic analysis. Five themes emerged: presentation readiness, pedagogical structure, communication competence, psychological factors and exposure and experience. Findings highlight the need for structured communication training, assessment, feedback and industry-oriented learning to enhance students' professional readiness and the quality of their educational experience.

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